The Marketing Mix

Front

What is not part of the marketing mix (the 4Ps)? Options: Product, Person, Price, Promotion

Back

Person

Front

What is not linked to place? Options: Where the shop is, Where the materials are, What the product is

Back

What the product is

Front

How the consumer gets the product: Place, Price, Promotion, Sales strategy

Back

Place

Front

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Back

promotion

Front

What does target market mean?

Back

the consumers you want to buy your product

Front

Which part of the four P's of marketing affects the location and transportation of the product?

Back

Place

Front

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

Back

Market segmentation

Front

Product, price, place, and promotion make up the _____________________.

Back

Marketing Mix

Front

Which of the following best describes a target market? Options: Close competitors of a business, The people who buy a business's products, Groups that do not buy a business's products, The individuals at whom a business's marketing strategies are aimed

Back

The individuals at whom a business's marketing strategies are aimed

Front

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

Back

Promotion