PMK - Advertising

Front

What is the primary purpose of advertising according to the text?

Back

To inform, persuade, or remind consumers

Front

What type of marketing strategy is typically used in traditional advertising media?

Back

Outbound marketing

Front

Which of the following is included in print media? Television ads, Online banners, Newspapers, Radio spots

Back

Newspapers

Front

Who are "coupon clippers"?

Back

People who cut out coupons to save money.

Front

What is a key difference between magazines and newspapers in terms of target market?

Back

Magazines are targeted based on interests.

Front

What is a characteristic of digital billboards?

Back

They change images every four to ten seconds

Front

What is transit advertising typically found on?

Back

Buses and trains

Front

What are the two forms of traditional broadcast media mentioned?

Back

Television and radio

Front

What is a key advantage of radio advertising?

Back

It is affordable and targets local customers.

Front

What is another name for new advertising media?

Back

Digital media