
PMK - Advertising
Flashcard
•
Business
•
11th Grade
•
Practice Problem
•
Hard
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22 questions
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1.
FLASHCARD QUESTION
Front
What is the primary purpose of advertising according to the text?
Back
To inform, persuade, or remind consumers
2.
FLASHCARD QUESTION
Front
What type of marketing strategy is typically used in traditional advertising media?
Back
Outbound marketing
3.
FLASHCARD QUESTION
Front
Which of the following is included in print media? Television ads, Online banners, Newspapers, Radio spots
Back
Newspapers
4.
FLASHCARD QUESTION
Front
Who are "coupon clippers"?
Back
People who cut out coupons to save money.
5.
FLASHCARD QUESTION
Front
What is a key difference between magazines and newspapers in terms of target market?
Back
Magazines are targeted based on interests.
6.
FLASHCARD QUESTION
Front
What is a characteristic of digital billboards?
Back
They change images every four to ten seconds
7.
FLASHCARD QUESTION
Front
What is transit advertising typically found on?
Back
Buses and trains
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