Marketing I Benchmark Assessment #2

Front

What is a disadvantage of Television advertising? Options: It reaches a wide audience, You can differentiate different target markets, It is expensive

Back

It is expensive

Front

Personal contact with the customers is a form of 

Back

personal selling

Front

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

Back

sales promotion

Front

All of the following are low cost advertising methods EXCEPT: word of mouth, business cards, flyers, tv commercials

Back

tv commercials

Front

How the consumer gets the product: Place, Price, Promotion, Sales strategy

Back

Place

Front

What are certificates that entitle customers to cash discounts on goods or services?

Back

coupon

Front

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Back

promotion

Front

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

Back

Promotion

Front

What are the 4 Ps? Options: Product, place, price, promotion, Product, potato, price, pepsi, Product, Percentage, Promotion, Place, Product, Piece, Price, Placement

Back

Product, place, price, promotion

Front

The creation and maintenance of satisfying exchange relationships.

Back

Marketing