Consumer Skills

Front

Which of the following products are most Americans likely to buy after seeing it on social media? (Clothes, Cars, Electronics, Home goods)

Back

Clothes

Front

All of these are traits teens found important in influencers they follow EXCEPT…
They are authentic, They are funny, They have an attractive style

Back

They have strong credentials

Front

All of these are ways that social media has an impact on teen spending EXCEPT…

Back

Influencers typically encourage consumers to save money rather than spend

Front

All of the following are PRACTICAL strategies to reduce the influence of advertisements EXCEPT… Use a private or incognito browser when shopping, Unsubscribe from shopping emails, Pause before making a purchase to evaluate if you actually need it

Back

Avoid using the internet completely

Front

This way of influence claims someone is an expert even if they may not be. Options: Scarcity, Social Proof, Authority, Reciprocity

Back

Authority

Front

Which advertising tactic motivates our brains by increasing dopamine levels every time we try our luck?

Back

Gamification

Front

All of these are common dark patterns EXCEPT… Sneak into basket, Privacy Zuckering, Confirmshaming, Leapfrogging

Back

Leapfrogging

Front

All of these are strategies of comparison shopping EXCEPT… Reading reviews, Checking competitor prices, Considering the brand reputation, Shopping exclusively online

Back

Shopping exclusively online

Front

Which of these qualities should be LEAST important when considering purchasing a product?
Options: The quality of the product, How many of your friends have the product, How long the product will last, The performance of the product

Back

How many of your friends have the product

Front

When a store agrees to sell their product at a lower price being offered at another retailer, this is called…

Back

Price matching