Ethos, Logos, Pathos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or character of the speaker or writer. It aims to convince the audience by establishing trust and authority.

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What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to convince the audience.

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions, aiming to evoke feelings such as sympathy, anger, or happiness.

Front

Give an example of Ethos.

Back

An example of Ethos is a famous athlete endorsing a product, like Michael Jordan promoting Air Jordans, which builds trust due to his credibility.

Front

Give an example of Logos.

Back

An example of Logos is using statistics in an argument, such as stating that '9 out of 10 doctors recommend this medicine'.

Front

Give an example of Pathos.

Back

An example of Pathos is a charity ad showing images of starving children to evoke feelings of compassion and urgency.

Front

What are the three rhetorical appeals?

Back

The three rhetorical appeals are Ethos (ethical appeal), Pathos (emotional appeal), and Logos (logical appeal).

Front

How does Ethos establish credibility?

Back

Ethos establishes credibility by demonstrating the speaker's expertise, experience, or moral character, making the audience more likely to trust them.

Front

Why is Pathos important in persuasion?

Back

Pathos is important because it connects with the audience's emotions, making them more likely to be moved and take action.

Front

What role does Logos play in arguments?

Back

Logos plays a role in arguments by providing logical reasoning and evidence, helping to persuade the audience through rational thought.