Advertising Review for Test

Front

Consumer images will vary when advertising on the radio medium.

Back

True

Front

Which of the following describes Direct Mail?

Back

Can target; highest cost per consumer

Front

Which of the following describes Television advertising? Options: Broadcast medium that has low cost production, Broadcast medium with the highest reach, Print medium that allows marketers to target their message, Print medium that has a long lead time

Back

Broadcast medium with the highest reach

Front

The definition of advertising is

Back

A paid form of nonpersonal presentation of products

Front

Which of the following describes Magazine advertising? Print medium that has the highest cost per customer, Print medium that has an upscale audience, Print medium that allows for high quality illustrations, Broadcast medium that has potential wasted exposure

Back

Print medium that allows for high quality illustrations

Front

The benefit of the broadcast media is that it allows the consumer to create a mental image from your advertising message.

Back

True

Front

The definition of Reach as it pertains to advertising is

Back

The number of consumers exposed to the advertising message

Front

Which of the following describes outdoor advertising? Brief selling message, Consumers images vary, Static, Highest reach

Back

Brief selling message

Front

Which of the following describes Radio? Upscale audience with selective readership, High quality illustrations, Low cost production without any visuals, High production cost with the highest reach

Back

Low cost production without any visuals

Front

Which of the following describes Newspaper advertising? Brief selling message, High quality illustrations that might miss potential customers, Low cost production that has a long lead time, Upscale audience that has static ads

Back

Upscale audience that has static ads