Unit 4 Test Review

Front

A mission statement is all about the business now, and a vision statement is about the business's goals for the future.

Back

True

Front

Which of the following marketing techniques is shown in the image below? Options: print advertisement, sponsorship, influencer, product placement

Back

product placement

Front

When should a business perform a marketing analysis? Options: Only before the beginning of a marketing campaign, In the middle of the marketing campaign, Only at the conclusion of a marketing campaign, Both before launching a marketing campaign and after the campaign has ended.

Back

Both before launching a marketing campaign and after the campaign has ended.

Front

Which of the following statements is true about marketing?
Options:
Using a TV commercial is only considered marketing if it increases sales.
Marketing campaigns that use print advertisements are not practiced anymore.
Marketing strategies are always very costly for a business.
Marketing is any effort made by a business that leads to sales.

Back

Marketing is any effort made by a business that leads to sales.

Front

Which of the following is an example of competitors copying ideas from each other? A new fast food restaurant creating value meals. Peloton is the first to create a high-tech, at-home cycling bike. Apple is the first to create a smartphone. A donut shop developing a unique new flavor.

Back

A new fast food restaurant creating value meals.

Front

Having a makeup brand as the name behind an NYC fashion show

Back

sponsorship

Front

Having paid story reels show on the story feeds of users who like the makeup brand

Back

social media ads

Front

What is the term for businesses creating loyalty cards, sending coupons to those on their email list, and releasing new product accessories?

Back

customer retention

Front

Scaling a business and increasing sales will always result in more profit for the business.

Back

False

Front

What reason would an ice cream manufacturing business have to acquire a dairy-supplying business?

Back

to supply their own materials, which is cheaper than buying from another business