Product/Service Management Vocab

Front

Product

Back

something that a business sells

Front

Pure Good

Back

a product that is 100% tangible (physical)

Front

Pure Service

Back

A product that is 100% intangible (task)

Front

Individual product

Back

A single product from a company's assortment/line of products

Front

Product line

Back

a set of products that are similar to each other

Front

Product Assortment

Back

all of the products a company sells

Front

Branding

Back

the use of a name, term, symbol, or design to identify a product

Front

Brand Familiarity

Back

how well customers recognize and accept a company’s brand