Marketing - Place

Front

Direct selling (0-level channel).

Back

Manufacturer sells directly to the consumer, often through the internet.

Front

Indirect selling (1-level channel).

Back

Involves manufacturers selling to retailers, who then sell to consumers.

Front

Role of large supermarkets in distribution.

Back

They buy goods in bulk and have them delivered directly from manufacturers.

Front

Indirect selling (2-level channel).

Back

Involves manufacturers selling to wholesalers, who then sell to retailers.

Front

Role of intermediaries in distribution.

Back

Intermediaries like retailers and wholesalers help move products from producers to consumers.

Front

E-commerce as a low-cost option.

Back

Small firms can sell goods using electronic marketplaces like eBay.

Front

Traditional distribution channel.

Back

Used for convenience goods, involving manufacturers, wholesalers, and retailers.

Front

Describe the factors businesses consider when choosing a channel of distribution to suit their needs.

Back

The choice of distribution channel is a compromise between cost, ease, and control.

Front

How does using intermediaries improve distribution.

Back

Intermediaries are convenient for distributing small amounts to many shops.

Front

Fewer intermediaries mean more control.

Back

Manufacturers have more control over the final selling price and product promotion.