Ethos, Pathos, Logos Flashcard

Front

What is the appeal to emotion called?

Back

Pathos

Front

What does ethos refer to in persuasive communication?

Back

Ethos refers to the credibility or ethical appeal of the speaker or source.

Front

What is logos in the context of persuasion?

Back

Logos is the appeal to logic and reason, using facts and statistics.

Front

Provide an example of pathos in advertising.

Back

An advertisement that shows a sad puppy to evoke sympathy and encourage donations.

Front

What is an example of ethos in a statement?

Back

"According to Dr. Diaz, a heart surgeon at NYU Langone hospital..."

Front

How does logos differ from pathos?

Back

Logos uses logical reasoning and evidence, while pathos appeals to emotions.

Front

What is a common use of pathos in speeches?

Back

To connect with the audience emotionally and persuade them.

Front

What type of appeal is used when citing expert opinions?

Back

Ethos.

Front

What does a logical fallacy in an argument indicate?

Back

It indicates a flaw in reasoning that undermines the argument's validity.

Front

How can statistics be used in logos?

Back

Statistics can provide evidence to support a claim or argument.