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Intro to Marketing (2)

Intro to Marketing (2)

Assessment

Flashcard

Business

9th - 12th Grade

Practice Problem

Easy

Created by

Wayground Content

Used 2+ times

FREE Resource

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49 questions

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1.

FLASHCARD QUESTION

Front

What are the 4 P's of Marketing?

Back

Product, Price, Place, Promotion

Answer explanation

The 4 P's of Marketing are Product, Price, Place, and Promotion. These elements are essential for a successful marketing strategy.

2.

FLASHCARD QUESTION

Front

What is utility?

Back

Adding value to a product

Answer explanation

Utility refers to the act of adding value to a product, which is the correct choice in this question.

3.

FLASHCARD QUESTION

Front

Which statement below best describes a target market? A group of people likely to become customers.

Back

A group of people likely to become customers.

Answer explanation

A target market refers to a group of people likely to become customers. It is important to identify and understand this group in order to effectively market products or services to them.

4.

FLASHCARD QUESTION

Front

In order for a market to exist, it must have:

Back

People who share similar needs/wants and have the ability to purchase.

Answer explanation

A market exists when people with similar needs/wants and the ability to purchase are present.

5.

FLASHCARD QUESTION

Front

Coffee Express is opening in Athens, GA and a local artist wants to sell her coffee cups in the store. The store has two locations: Downtown and Eastside. The locations describe which of the 4 P's of marketing?

Back

Place

Answer explanation

The locations of the store, Downtown and Eastside, describe the 'Place' element of the 4 P's of marketing.

6.

FLASHCARD QUESTION

Front

Which of the following is NOT an example of a want? Designer Clothes, Water, iPad, Vacation

Back

Water

Answer explanation

Water is a basic necessity and not a want. It is essential for survival and not a luxury like designer clothes, iPad, or vacation.

7.

FLASHCARD QUESTION

Front

Another name for the 4 P's of Marketing is:

Back

Marketing Mix

Answer explanation

The 4 P's of Marketing are also known as the Marketing Mix, which includes product, price, place, and promotion.

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