Updated Marketing Strands 1, 2, 3

Front

Which of the following defines Marketing?

Back

all activities that link producers to consumers in order that exchanges can be made

Front

What is the marketing terms for determining where and how to get products to the places where they can be purchased? Options: channel management, pricing, selling, promotion

Back

channel management

Front

What is the most correct definition of marketing information management? Options: informing, reminding, and/or influencing customers about a business and/or its products, determining where and how to get products to the places where they can be purchased, determining prices to maximize return on investment and meet customers' perceptions of value, gathering, accessing, evaluating, and disseminating information

Back

gathering, accessing, evaluating, and disseminating information

Front

What is the most correct definition of pricing? Options: gathering, accessing, evaluating, and disseminating information, determining prices to maximize return on investment and meet customers' perceptions of value, developing a product or service mix in response to market opportunities, determining and responding to customer needs through planned, personalized communication

Back

determining prices to maximize return on investment and meet customers' perceptions of value

Front

What is the most correct definition of product/service management? Options: gathering, accessing, evaluating, and disseminating information, determining where and how to get products to the places where they can be purchased, developing a product or service mix in response to market opportunties, informing, reminding, and/or influencing customers about a business and/or its products

Back

developing a product or service mix in response to market opportunties

Front

What is the marketing term for informing, reminding, and/or influencing customers about a business and/or its products?

Back

promotion

Front

What is the marketing term for determining and responding to customer needs through planned, personalized communication?

Back

selling

Front

The combination of four elements of marketing - product, place, promotion, and price is known as

Back

marketing mix

Front

Individuals who are willing and able to buy a product are known as the 

Back

market

Front

What are marketing strategies?

Back

a plan of action for achieving marketing goals and objectives