Front

What is media literacy primarily about?

Back

The ability to analyze and question media messages

Front

According to the text, what skills does media literacy involve?

Back

Critical thinking skills

Front

What does media literacy encourage individuals to question?

Back

The motives, money, values, and ownership behind media productions

Front

Who is quoted in the text about media literacy?

Back

Jane Tallim

Front

Which of the following statements is true about media messages? Media messages are naturally occurring. Media messages are constructed. Media messages are universally experienced the same way. Media messages have no embedded values.

Back

Media messages are constructed.

Front

How do different people experience the same media message?

Back

Different people experience it differently.

Front

What do media messages often contain?

Back

Embedded values and points of view.

Front

What is a common purpose of organizing media messages?

Back

To gain profit and/or power.

Front

Who is responsible for creating media messages?

Back

The media creator

Front

What is a key factor in how different people experience the same media message?

Back

Creative techniques used