Email Analytics Flashcard

Front

What is the importance of email analytics in a business' digital marketing initiatives?

Back

It helps in tracking consumer behavior.

Front

Which of the following is a commonly used email analytics tool?
Options:
Salesforce Marketing Cloud,
Adobe Analytics,
Mailchimp,
Google Analytics

Back

Mailchimp

Front

What additional tracking can be implemented using a tag management tool?

Back

Website tracking

Front

Which of the following is a basic email analytics metric? Engagement rate, Conversion rate, Bounce rate, Retention rate

Back

Bounce rate

Front

What does the behavior dimension 'links clicked' illustrate in email analytics?

Back

Consumer engagement with paid advertising

Front

What type of data can be paired with consumer data to measure email performance?

Back

Email technology data

Front

Which of the following is considered a KPI in email analytics? Bounce rate, Conversion rate, Engagement rate, Delivery rate

Back

Conversion rate

Front

When will there be data available for analysis in Mailchimp?

Back

After sending an email

Front

What is the purpose of open rate as a KPI in email analytics?

Back

To measure the number of emails opened

Front

What is the purpose of click rate as a KPI in email analytics?

Back

To measure the number of clicks