AP Psychology Unit 2.3 (Intro to Memory) & 2.4 (Encoding Memory)

Front

The process of getting information into memory is called_______

Back

encoding

Front

Sherry easily remembers the telephone reservation number for Holiday Inns by using the mnemonic 1-800-HOLIDAY. She is using a memory aid known as

Back

chunking

Front

The "seven, plus or minus two” aka 5-9, average=7 refers to the storage capacity of ________ memory

Back

short-term

Front

The human capacity for storing long-term memories is

Back

essentially unlimited

Front

Memorizing rap lyrics illustrates the value of

Back

echoic memory

Front

Iconic memory refers to

Back

photographic, or picture-image, memory that lasts for only a few tenths of a second

Front

According to the serial position effect, you will remember more: items at the beginning and end of a list, than in the middle.

Back

items at the beginning and end of a list, than in the middle.

Front

You forgot your grocery list at home and are trying to remember what you need. Unfortunately you can only recall the first 4 items on the list. This illustrates the impact of 

Back

The serial position effect

Front

memory of facts and experiences that one can consciously know and "declare." (Also called declarative memory.)

Back

explicit memory

Front

the process of getting information out of memory storage.

Back

retrieval