Ethos, Pathos, Logos

Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and morals.

By demonstrating knowledge and expertise on the topic.

Pathos is a rhetorical device that appeals to the audience's emotions, aiming to evoke feelings such as pity, anger, or joy.

Logos is a rhetorical device that uses logic, facts, and statistics to persuade the audience.

Pathos.

Using statistics, such as 'Nearly 25% of all car accidents are caused by drivers using cell phones while driving.'

A message like 'Donate just $1 a day to starving children. Make sure no one goes hungry under your watch...' appeals to emotions.

Ethos helps to build the writer's credibility, making the audience more likely to trust and accept their argument.

Pathos focuses on emotional appeal, while Ethos focuses on credibility and Logos focuses on logical reasoning.

Relying solely on emotional appeal without providing credible evidence.