Marketing Information Management Flashcard

Front

Marketing information collected from customers can be used by businesses to help make needed improvements. True or False?

Back

True

Front

Researchers need to get permission to use their participants results when conducting research.

Back

True

Front

After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns. True or False?

Back

True

Front

Research is not valid if results are altered, misinterpreted, ignored, or withheld. True or False?

Back

True

Front

A set of procedures and methods used to systematically collect, analyze, distribute, and sort information needed by businesses to make decisions is called

Back

Marketing Information System

Front

Statistics gathered through valid research is called

Back

Hard Data

Front

___________ is conducted to gather data and identify solutions to marketing problems

Back

Market Research

Front

The process of examining large databases in order to generate new information is known as

Back

Data Mining

Front

___________ is a type of research that is already compiled and organized for you

Back

Secondary Research

Front

The information that is collected for the first time to solve the problem at hand is known as

Back

Primary Data