The Real Key

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
Wayground Content
FREE Resource
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55 questions
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1.
FLASHCARD QUESTION
Front
During which stage of social media campaigns should Alice define her audience's positions in the social media funnel? Options: Planning, Implementation and Measurement, Development, Preparation
Back
Planning
Answer explanation
Alice should define her audience's positions in the social media funnel during the Planning stage of the social media campaigns to ensure targeted and effective marketing strategies.
2.
FLASHCARD QUESTION
Front
A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business's posts in her personal social media network. What kind of social media communication is this?
Back
Earned Communication
Answer explanation
The correct choice is Earned Communication because the customer voluntarily shared the business's posts in her personal social media network, which was not paid for or owned by the business.
3.
FLASHCARD QUESTION
Front
A major winter storm has closed a highway that runs through a national park. The park service announces the closure of microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance. This behavior is commonly known as:
Back
Crowdshaping
Answer explanation
The correct term for the behavior of park visitors requesting evacuation assistance during a major winter storm is 'Crowdshaping'. This term refers to the shaping of crowd behavior or responses in a specific situation.
4.
FLASHCARD QUESTION
Front
What stage requires assigning probability levels to threats in social media risk management?
Back
Assess and evaluate
Answer explanation
Assigning probability levels to threats is part of the Assess and evaluate stage in Teri's social media risk management process.
5.
FLASHCARD QUESTION
Front
When evaluating a visualization of social networks members, the influencers are generally considered the most important. This is known as?
Back
Centrality
Answer explanation
Centrality is the correct choice as it refers to the importance of influencers in social networks, highlighting their central role.
6.
FLASHCARD QUESTION
Front
A company has a goal of increasing revenue from social media sites by 15% in the next quartet. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from follower to lead to sale. What is the company trying to calculate?
Back
Return on Investment
Answer explanation
The company is trying to calculate Return on Investment by analyzing the revenue increase from social media sites compared to the costs of advertising and resources.
7.
FLASHCARD QUESTION
Front
A small book company wants to promote its titles through social media. Which strategy would best support them?
Back
Cultivate a relationship with an online book club to share announcements and offer free books
Answer explanation
Cultivating a relationship with an online book club to share announcements and offer free books is the best strategy to promote titles through social media as it helps reach a targeted audience interested in books.
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