Social Media Strategist Practice

Flashcard
•
Business
•
12th Grade
•
Hard
Wayground Content
FREE Resource
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56 questions
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1.
FLASHCARD QUESTION
Front
What is a best practice for using curated content ethically when creating an article about the best games for breaking the ice at parties? Options: Choose multiple articles, pull snippets from them and use one of the titles from the articles. Create a new title, links to the original sources and add personal editorial comments. Use the full text from two articles, plus snippets from others with links to the original articles’ Web sites. Use the images and full text from the longest article, add personal editorial comments and create a new title.
Back
Create a new title, links to the original sources and add personal editorial comments.
2.
FLASHCARD QUESTION
Front
The developers of a point-of-sale retail transaction software had a system error in the Web server. Users of the system were unable to upload data through their remote online entry service. The customers quickly grew angry about the situation and began posting negative comments on several popular social media sites and the company’s public message board. The company is in the response stage of managing the crisis. What should they do?
Back
Post responses to the messages, explaining the problem and when it will be resolved.
3.
FLASHCARD QUESTION
Front
What tasks should Connie perform to ensure all departments are performing as expected in managing social media risks? Options: Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls., Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls., Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions., Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
Back
Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.
4.
FLASHCARD QUESTION
Front
How can a large grocery store chain best incorporate social media to their advertising mix? Options: Post recipes with coupons for the ingredients., Schedule promotional events at various store locations, Post the weekly coupon flyer as a PDF, Post a link to their corporate Web site.
Back
Post recipes with coupons for the ingredients.
5.
FLASHCARD QUESTION
Front
Sarah is conducting a SWOT analysis of the online social media plan for a company that sells professional-wear clothing for women. What should she have completed first? Options: A social media audit, Development of a persona, A social media audit and a list of social media goals, Analysis of current user demographic segmentation.
Back
A social media audit and a list of social media goals
6.
FLASHCARD QUESTION
Front
What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?
Back
Click-through rates
7.
FLASHCARD QUESTION
Front
A company noticed a recent spike in online posting about one of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which value component was missing from the analysis about the spike?
Back
Context; most of the posts were complaints about product performance
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