Chapter 16 Flashcard

Front

Which of the following is not an example of data that would be included in a B2C customer profile?
geographic location of customer,
type of industry,
age of customer,
gender of customer

Back

type of industry

Front

Companies that sell to other companies are called

Back

B2B

Front

Which of the following is true about a target market?
it can include more than one market segment,
it represents a limited customer base,
it can be based on buying patterns,
all of the above

Back

all of the above

Front

Facts about consumers that relate to their beliefs, lifestyle, and personal preferences are called

Back

psychographics

Front

When you sign up for Facebook and fill in your online profile, you are giving Facebook

Back

psychographic data, data it can sell to advertisers, demographic data, all of the above

Front

To sell your product to a mass market means

Back

to target as many consumers as possible with your marketing efforts

Front

A customer profile is

Back

a detailed description of your target market’s characteristics

Front

A company that sells its products or services primarily to other companies is called a

Back

business-to-business (B2B) company

Front

Deena Kishawi’s business, modestie, has succeeded because her stylish-yet-modest clothing meets a need for a specific

Back

target market

Front

Loving hip hop music is an example of a

Back

psychographic