Unit 5 - Distribution Channels - Flashcard

Front

Which of the following is a benefit of channels of distribution: We can more easily obtain products from all over the world., Producers must spend more money., Retailers must spend more money., We spend more time looking for products we want.

Back

We can more easily obtain products from all over the world.

Front

Which of the following is an example of an industrial user: A parent buying a picture frame for his/her desk, A hairstylist buying new scissors to perform haircuts, A family buying a new home computer, A teacher buying a book to read on vacation

Back

A hairstylist buying new scissors to perform haircuts

Front

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?

Back

Wholesaler

Front

Which of the following intermediaries never actually owns the products they promote and sell: Retailers, Wholesalers, Agents, Industrial users

Back

Agents

Front

The use of intermediaries enables producers to make larger profits because intermediaries

Back

may sell more than the producer could sell on its own.

Front

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods.

Back

reduce

Front

Producers are able to match their production to the needs of consumers or industrial users because intermediaries:

Back

develop an assortment of goods.

Front

An advantage for producers in using the producer-to-wholesaler-to-retailer-to-consumer distribution channel is that wholesalers usually buy in large quantities.

Back

wholesalers usually buy in large quantities.

Front

What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force?

Back

Producer to agent to user

Front

Which of the following services would be distributed by a producer-to-agent-to-consumer channel: Health care, Vehicle repair, Income tax preparation, Travel planning

Back

Travel planning