MK270 Exam Review SET 1

Front

Which of the following is NOT one of the 4Ps of the marketing mix? Product, Price, People, Promotion

Back

People

Front

A strong brand can reduce perceived risk for customers.

Back

True

Front

________ occurs when consumers regret their purchase after the sale.

Back

Buyer's remorse

Front

What is the purpose of market segmentation?

Back

To divide the market into smaller groups with shared characteristics

Front

Maslow's Hierarchy of Needs includes physiological, safety, social, esteem, and ________.

Back

self-actualization

Front

The promotional mix includes sales promotions, advertising, and direct marketing.

Back

True

Front

Which metric measures how often an ad is displayed?

Back

Impressions

Front

A short-term incentive to encourage immediate purchases is called a ________.

Back

sales promotion

Front

Public relations involves managing how information about a company is shared with the public.

Back

True

Front

Which of the following is part of the 4Ps of marketing? Options: People

Back

People