MK 270 Exam Review SET 2

Front

What does Customer Lifetime Value (CLV) measure?

Back

The total revenue a customer generates over time

Front

Advertising is part of the promotional mix.

Back

True

Front

The four categories of market segmentation are demographics, geography, psychographics, and ________.

Back

usage behavior

Front

What does product positioning focus on?

Back

How the product is perceived relative to competitors

Front

Personal selling refers to mass communication with potential customers.

Back

False

Front

________ refers to the overall range of products offered by a company.

Back

Product assortment

Front

What type of segmentation divides markets based on lifestyles and values?

Back

Psychographic

Front

Digital marketing campaigns are only measured by impressions. True or False?

Back

False

Front

Sales promotions are designed to create long-term brand loyalty.

Back

False

Front

Which of the following is an example of direct marketing? Television advertising, Telemarketing, Public relations campaigns, Sales promotions

Back

Telemarketing