Social Media Marketing Certification Practice 2 of 3

Front

Advertising and Marketing are the same thing.

Back

False

Front

Which of the following is not one of the 4 P's of Marketing: Product, Promotion, Purchase, Price?

Back

Purchase

Front

Planning is one of the 4P's of Marketing.

Back

False

Front

Before creating content, you should know who the target audience is.

Back

True

Front

The top ranking factor for YouTube used to be number of video views but it is no longer because of black hat marketing.

Back

True

Front

YouTube's algorithm ranks videos higher that have more engagement such as comments, likes, shares and subscribers.

Back

True

Front

When an influencer shares how-tos videos for a day on Snapchat, which strategy are they using?

Back

Takeover

Front

Fake views is also known as:

Back

Black hat marketing

Front

A lead is someone who fills out a form on a website for a product they are interested in.

Back

True

Front

Which of the following is not an example of social media engagement: Like, Share, Content, Comment?

Back

Content