Marketing Basics

Front

market

Back

a group of customers who share common wants and needs

Front

marketing

Back

the process of creating, promoting and presenting a product or service

Front

relationship marketing

Back

to build and maintain relationships with their customers

Front

distribution

Back

the process of getting goods and services to customers

Front

financing

Back

getting the money that is necessary for setting up and running a business

Front

marketing information management

Back

gathering and analyzing information about consumers, trends and competitors' products

Front

pricing

Back

deciding how much to charge for a product or service

Front

promotion

Back

to inform, persuade or remind potential customers about a good or service