Customer Discovery/Marketing Mix Test

Front

Which element of the marketing mix refers to the goods or services a company offers to its customers?

Back

Product

Front

What is the term used to describe the amount of money customers are willing to pay for a product or service?

Back

The term used to describe the amount of money customers are willing to pay for a product or service is 'price.'

Front

Which element of the marketing mix focuses on the location and methods used to distribute a product to customers?

Back

Place

Front

Which element of the marketing mix involves designing, packaging, and branding a product to meet customer needs and preferences?

Back

Product

Front

Which element of the marketing mix involves using advertising, personal selling, sales promotion, and public relations to promote a product or service?

Back

Promotion

Front

Should we have an ad on social media?

Back

Promotion

Front

Name the element for the question below:
Should we give employees a discount?
Options: Promotion, Price, Place, Product

Back

Price

Front

Which type of customer segmentation includes age, gender, and ethnicity?

Back

Demographics

Front

Which element of the marketing mix involves determining the appropriate price for a product or service?

Back

Price

Front

Which type of customer segmentation includes lifestyle, attitudes, and opinions?

Back

Psychographics