U4L2 HW Marketing/Product on Flashcardizz

Front

What are the 4 P's of marketing?

Back

Product, Price, Place, Promotion

Front

What is the definition of marketing according to the image?

Back

Activities to promote the buying or selling of a product or service

Front

What is one consequence of having no marketing?

Back

Not much would get sold

Front

What would manufacturers lack without marketing?

Back

Research to know what to make

Front

What would importers, wholesalers, and retailers lack without marketing?

Back

Channels of distribution to get products to consumers

Front

What is the definition of a brand according to the learning material?

Back

The personality and image of the product

Front

What are the three components of branding mentioned in the learning material?

Back

Brand Name, Slogan, Logo

Front

What is a logo (trademark)?

Back

A combination of company name and/or a special symbol associated with the product

Front

Which category does the Apple logo fall under? Options: Monogrammatic, Visual Symbol, Abstract Symbol, Textual Symbol

Back

Visual Symbol

Front

What is a slogan?

Back

A short, catchy phrase attached to a company name and logo.