Ethos, Pathos, Logos

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility or trustworthiness of the speaker or writer. It appeals to the audience's sense of ethics and character.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as pity, anger, or joy to persuade.

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What is Logos?

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Logos is a rhetorical device that uses logic, facts, and statistics to persuade the audience. It appeals to reason and rationality.

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Example of Ethos: 'I have a degree in law and 10 years of experience.' What does this statement appeal to?

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This statement appeals to Ethos, as it establishes the speaker's credibility.

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Example of Pathos: 'Imagine the joy of a child receiving a puppy.' What does this statement appeal to?

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This statement appeals to Pathos, as it evokes emotional feelings of joy and love.

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Example of Logos: 'Studies show that 70% of people prefer this brand.' What does this statement appeal to?

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This statement appeals to Logos, as it uses statistics to support a claim.

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How does Ethos differ from Pathos?

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Ethos focuses on the credibility of the speaker, while Pathos focuses on appealing to the audience's emotions.

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How does Logos differ from Pathos?

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Logos relies on logical reasoning and facts, while Pathos relies on emotional appeal.

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What is an example of a Pathos appeal in advertising?

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An advertisement showing sad animals in shelters to encourage people to adopt pets is an example of Pathos.

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What is an example of an Ethos appeal in a speech?

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A doctor discussing health issues based on their medical expertise is an example of Ethos.