MP Factors Affecting PSM

Front

Lay's regularly releases new potato chip flavors based on feedback from their customers. This is based on which factor affecting PSM?

Back

Customer Needs & Wants

Front

Lay's decides to take a closer look at the formula for their dill pickle chips.

Back

The Product Itself

Front

It is required by law that Lay's posts important health, nutrition, and allergy information on their packaging.

Back

Government Regulations

Front

Lay's has a goal to be the #1 chip brand, and they make all decisions with this goal in mind.

Back

Company Goals & Strategies

Front

Lay's may need to downsize due to economic conditions and would need to figure out which products to eliminate. What is the relevant category?

Back

Business & Economic Trends

Front

Lay's notices that Ruffles and Utz are both releasing innovative new chips, and Lay's realizes they must get creative in order to stay relevant.

Back

Competition

Front

Lay's is testing out a new product but soon discover it will be too expensive to produce and they will not make any money from it.

Back

Costs & Available Resources