Ch. 17 Persuasive Speaking Flashcard

Front

What should a persuasive speaker do when opposing a widely favored topic?

Back

Weaken the audience's commitment to the topic.

Front

What type of persuasive claim urges audience members to take action regarding a specific issue?

Back

Policy claim.

Front

What is the primary question speakers should consider according to Maslow's hierarchy of needs?

Back

What is most important to my audience?

Front

What is a two-sided argument?

Back

An argument that acknowledges an opposing viewpoint and uses evidence to refute it.

Front

What is the process of selecting the best supporting arguments in persuasive speaking called?

Back

Qualitative analysis.

Front

What is the goal of persuasive speaking?

Back

To influence the audience's beliefs, attitudes, or actions.

Front

What is the difference between a fact claim and a value claim?

Back

A fact claim asserts something that can be proven true or false, while a value claim expresses a judgment about something's worth.

Front

What is the boomerang effect in persuasive speaking?

Back

When an attempt to persuade someone leads them to strengthen their original position instead.

Front

What does latitude of acceptance refer to in persuasive speaking?

Back

The range of ideas that an audience finds acceptable.

Front

What is strategic discourse in persuasive speaking?

Back

The careful selection of arguments and evidence to effectively persuade an audience.