Chapter 17 Flashcard

Front

Value is

Back

the relative worth of something

Front

Which of the following would not be considered a "feature" of a dessert product (vs. a "benefit")? inexpensive, sweet, creamy, tastes good

Back

inexpensive

Front

When you think about buying an item to buy and a specific brand comes immediately to mind, this is referred to as

Back

mind share

Front

Which of the following would not be considered a product benefit?
saving time,
reducing worry,
eye-catching design,
providing entertainment

Back

eye-catching design

Front

Which of the following is a benefit--not a feature--of a flashlight? on/off switch is big, provides strong illumination in the dark, grip is rubber, battery lasts long

Back

provides strong illumination in the dark

Front

What can a business use to show customers the features and benefits of its product? (labeling, advertising, packaging, all of the above)

Back

all of the above

Front

Which item below would not be a good fit in the product mix for a makeup store? Options: lipstick, eyeliner, makeup remover, trail mix

Back

trail mix

Front

PeachMe founder Luke Cooper is a dedicated philanthropist, meaning

Back

he commits time and money to helping solve social problems

Front

A value proposition is

Back

a short statement of the benefits a company provides to its customers

Front

A successful brand is a marketing strategy that has created a positive emotional response in consumers.

Back

created a positive emotional response in consumers