Chapter 17 Flashcard

Value is

Which of the following would not be considered a "feature" of a dessert product (vs. a "benefit")? inexpensive, sweet, creamy, tastes good

When you think about buying an item to buy and a specific brand comes immediately to mind, this is referred to as

Which of the following would not be considered a product benefit?
saving time,
reducing worry,
eye-catching design,
providing entertainment

Which of the following is a benefit--not a feature--of a flashlight? on/off switch is big, provides strong illumination in the dark, grip is rubber, battery lasts long

What can a business use to show customers the features and benefits of its product? (labeling, advertising, packaging, all of the above)

Which item below would not be a good fit in the product mix for a makeup store? Options: lipstick, eyeliner, makeup remover, trail mix

PeachMe founder Luke Cooper is a dedicated philanthropist, meaning

A value proposition is

A successful brand is a marketing strategy that has created a positive emotional response in consumers.