Domain 2: Marketing and Sales

Front

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

Back

Adults, ages 25-60

Front

Target Market is best described as:

Back

customer group to which a company markets its products and services

Front

Direct competition is businesses that sells________ products as your company.

Back

similar

Front

Indirect businesses sell products that are _______ but similar enough that their products could satisfy the same need.

Back

different

Front

Choose a DIRECT competitor for Burger King

Back

McDonalds

Front

Choose an INDIRECT competitor for Johnny's ice cream shop: McDonalds, Publix, Dairys, Coldstone

Back

McDonalds

Front

Value proposition is defined as:

Back

A statement that explains to customers why they should do business with your company

Front

What is the primary reason to understand your competitors?

Back

To make sure your business is standing out

Front

The primary objective of a SWOT analysis is:

Back

to help organizations develop a full awareness of all the factors involved in making a business decision.

Front

The "S" in SWOT stands for: Stability, Strengths, Strong, Successful

Back

Strengths