Social Media Marketing FALL TEST REVIEW

Front

Define social media marketing

Back

The process of gaining website traffic or attention through social media sites

Front

Describe in-bound marketing.

Back

Focuses on creating quality content that pulls people toward your company and product.

Front

What is the definition of a platform?

Back

Is a web-based technology that enables the development, deployment, and management of social media solutions and services.

Front

Mobile marketing is

Back

Promotional activity for delivery to handheld devices.

Front

SMS (Short Message Service), commonly referred to as

Back

Text messaging

Front

What is the definition of a QR code?

Back

Are two-dimensional black and white barcodes that can be read by many cell phones and smartphones.

Front

Social media research consists of the following?

Back

Primary and secondary data.

Front

Which of the following is a career in social media marketing?
Options:
Social media planner
Social media specialist
Both a and b
None of the above

Back

Both a and b

Front

To begin a social media MARKETING PLAN first decide on the following: Objectives and goals, Market research, Types of platforms, None of the above.

Back

Objectives and goals

Front

Which of the following are key elements of the marketing mix?
Options:
Product, price, place (distribution), promotion,
Place, time, brand, research,
Features, benefits, and price,
None of the above

Back

Product, price, place (distribution), promotion