Domain 2 Vocab flashcard review

Front

What is a value proposition?

Back

A statement that explains to customers why they should do business with a company.

Front

What is SEO marketing?

Back

marketing that uses specified technical elements to ensure the search engine crawler (google) places their company or product in the top search results

Front

Behavioral Data is collected by: observing customers' behaviors to understand their buying habits

Back

observing customers' behaviors to understand their buying habits

Front

What are indirect competitors?

Back

Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need

Front

A target market identifies the ___________________ to which a company markets its products and services.

Back

customer group

Front

A SWOT analysis documents a company's strengths, weaknesses, _____________ and threats.

Back

opportunities

Front

A focus group was formed to provide options for a target market. What type of data is being collected from the group?

Back

primary data

Front

An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data is used in this scenario?

Back

secondary data

Front

Which market segment shows how a customer views the world? Options: Demographic, Behavioral, Geographical, Psychographic

Back

Psychographic

Front

What is it called when you divide a market into a smaller more similar market?

Back

Market Segmentation