Ethos Pathos Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It is used to convince the audience of the reliability or authority of the speaker or source.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as sadness, joy, or anger.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Give an example of Ethos in advertising.

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A commercial featuring a well-known doctor endorsing a medication to establish trust.

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Give an example of Pathos in a speech.

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A speech that shares a personal story of loss to evoke sympathy from the audience.

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Give an example of Logos in an argument.

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Using statistics to show that 90% of people who exercise regularly have better health outcomes.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trustworthiness, while Pathos focuses on emotional appeal.

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How does Pathos differ from Logos?

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Pathos appeals to emotions, whereas Logos appeals to logic and reason.

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What role does Ethos play in persuasive writing?

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Ethos helps establish the writer's credibility, making the argument more convincing.

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What role does Pathos play in persuasive writing?

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Pathos engages the audience's emotions, making them more likely to connect with the argument.