Ethos Pathos Logos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility and authority of the speaker or writer to convince the audience.

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings.

Front

What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to convince the audience.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing sad animals in shelters to evoke sympathy and encourage donations.

Front

Give an example of Logos in a debate.

Back

Using statistics to show that 70% of people support a specific policy to argue for its implementation.

Front

Give an example of Ethos in a speech.

Back

A doctor speaking about health issues, leveraging their medical expertise to gain trust.

Front

What type of appeal is used when a charity says, 'Just $1 a day can save a life'?

Back

Pathos.

Front

What type of appeal is used when a politician cites economic data to support their argument?

Back

Logos.

Front

Why is Ethos important in persuasion?

Back

Ethos establishes trust and credibility, making the audience more likely to accept the argument.

Front

How can Pathos be effectively used in writing?

Back

By incorporating emotional stories or vivid imagery that resonate with the audience's feelings.