U4L3 BW Intro

Front

What are the stages of the product life cycle?

Back

introduction, growth, maturity, and decline

Front

Which stage of the product life cycle is characterized by high competition and market saturation?

Back

maturity

Front

During which stage of the product life cycle does a product experience rapid sales growth?

Back

growth stage

Front

Which stage of the product life cycle is focused on building brand awareness and market share?

Back

Introduction

Front

What is not part of the marketing mix (the 4Ps)? Options: Product, Person, Price, Promotion

Back

Person

Front

The marketing Mix has_________ elements.

Back

4

Front

Price refers to _________.

Back

How much people will to pay for the product