Fake News Vocabulary

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A tendency or opinion for or against a particular thing, often based on prejudice

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bias

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The impact of desire on beliefs (we believe what we want to believe)

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confirmation bias

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The quality of being trustworthy

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credibility

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Machine learning technology that manipulates or fabricates audio and/or video recordings to show people doing or saying things that they never did or said.

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Deep fake

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A media outlet that disseminates information that is significantly different from mainstream views

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Fringe source

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common, typical, or conventional, inclusive of a large number of people

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mainstream

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Sponsored content that looks like news

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native ad

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The state of being impartial, of not supporting either side

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neutrality

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Content that looks like the format of the site but are actually marketing materials

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Sponsored content

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The process of assessing the accuracy or validity of something

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verification