Marketing and Labor Flashcard

Front

Which of the following industries does not use direct-mail advertising? Grocery Stores, Credit Card Companies, Car Dealers, Gas Stations

Back

Gas Stations

Front

Which of these is NOT one of the four Ps of marketing? Product, Promotion, Product Life Cycle, Place

Back

Product Life Cycle

Front

A market survey includes information gathered by researchers about possible users of a product based on age, gender, income, education, and _________________.

Back

Location

Front

Approximately __________ of the price people pay for an item is for the cost of marketing.

Back

50%

Front

Having food goods available at a convenience store that is open late at night is an example of _____________.

Back

Time Utility

Front

Example of ownership utility: Catalog Selling, Luxury Car, Fast-food store open 24/7, Making cotton t shirts

Back

Luxury Car

Front

____________________ are the people who provide services directly to individuals. Options: Blue-collar, Professionals, Service Workers, Civilian Labor Force

Back

Service Workers

Front

______________________ is the total number of people 16 years old or older who are either employed or actively seeking work.

Back

Civilian Labor Force

Front

The category of workers employed in crafts, manufacturing, and nonfarm labor is ________.

Back

Blue-collar

Front

Individuals with college degrees and usually additional education or training are called ____.

Back

Professionals