Ch 4: The Design Process

Front

A notebook you can carry with you to collect ideas, and things that catch your eye.

Back

Design Diary

Front

Copyrights are

Back

special rights given by law to authors, designers, or corporations

Front

Small sketches, that are made quickly to explore ideas

Back

Thumbnails

Front

____________ is a rough proposal for a whole design

Back

Design Direction

Front

Design Hierarchy is an arrangement of the design elements that ______.

Back

leads the viewer's eye around the design and leaves an overall impression

Front

After thumbnail sketches a designer creates ___________.

Back

tight sketches or comprehensives

Front

Typefaces and fonts are ...

Back

styles of lettering

Front

If a typeface is described as "sans serif" its letters do not have ...

Back

tails or edges at the ends

Front

This image is an example of

Back

Dummy Type

Front

Spaces between words and letters in type is known as

Back

kerning & leading