Ethos, Logos, Pathos

Front

What is Ethos?

Back

Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

Front

What is Logos?

Back

Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

Front

Example of Ethos in advertising?

Back

A toothpaste brand claims that 9 out of 10 dentists recommend their product.

Front

Example of Logos in a debate?

Back

A speaker presents data showing that 70% of people support a new law based on a recent survey.

Front

Example of Pathos in a charity campaign?

Back

A commercial shows images of suffering animals to evoke sympathy and encourage donations.

Front

How does Ethos enhance an argument?

Back

By establishing the speaker's credibility, Ethos makes the argument more persuasive.

Front

How does Logos enhance an argument?

Back

By providing logical reasoning and evidence, Logos strengthens the argument's validity.

Front

How does Pathos enhance an argument?

Back

By appealing to the audience's emotions, Pathos can create a strong connection and motivate action.

Front

What role does Ethos play in persuasive writing?

Back

Ethos helps to build trust with the audience, making them more likely to accept the writer's viewpoint.