Product Placement in Film: The Greatest Movie Ever Sold

Front

What is the primary goal of co-promotion in movies?

Back

To increase the visibility of brands

Front

How much money was spent on marketing and advertising last year, according to the video?

Back

$412 billion

Front

What film is mentioned as an example of successful co-promotion?

Back

Iron Man

Front

What does Morgan Spurlock want to create with his film?

Back

A film that is funded entirely by product placement

Front

Which of the following companies is NOT mentioned as a potential sponsor for the film? Starbucks, Volkswagen, Apple, Coca-Cola

Back

Coca-Cola

Front

What technique does Olson Zaltman use to help companies understand their brand personality?

Back

Psychoanalysis

Front

What does Spurlock say about his brand personality?

Back

It is both mindful and playful

Front

What is Richard Kirshenbaum's role in the film's development?

Back

Advertising executive

Front

What is the title of the film Morgan Spurlock is working on?

Back

The Greatest Movie Ever Sold

Front

Which of the following might a business lose if it fails to inform its employees about the goods and services being promoted: Sales, Image, Basics, Credit?

Back

Sales