Unit 7 Marketing Plan & Strategies

Front

A paid form of communication sent out by a business about a product or service.

Back

Advertising

Front

Defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and anticipates change.

Back

Marketing Plan

Front

Blending of the product, price, distribution, and promotion used to reach a target market.

Back

Marketing Mix

Front

Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.

Back

Marketing Concept

Front

Helps businesses have a vision to reach their goals and objectives for their business.

Back

Marketing Strategy

Front

The name, symbol, or design used to identify a product.

Back

Brand

Front

All of these things need to be considered with your product management except: Product Feature, Labeling/Packaging & Branding, Position of Product or Service

Back

Budget

Front

Which of the following is NOT one of the 9 Marketing Strategies: Defining your brand, Identifying Competition, SMART Goals, Tracking Results?

Back

Business Summary

Front

Which of the following is NOT one of the 6 elements of a Marketing Plan: Business Summary, Target Market, Marketing Channels, Budget?

Back

Packaging