Ethos, Logos, Pathos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos in a speech?

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A speaker citing their years of experience in a field to establish credibility.

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Example of Logos in an argument?

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Using statistical data to show the effectiveness of a program.

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Example of Pathos in advertising?

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An ad showing a sad puppy to evoke sympathy and encourage adoption.

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How does Ethos influence an audience?

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It builds trust, making the audience more likely to accept the speaker's message.

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How does Logos enhance an argument?

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It provides logical reasoning that can convince the audience through rational thought.

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How does Pathos affect decision-making?

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It can lead to emotional responses that influence choices, often overriding logic.

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What role does Ethos play in persuasive writing?

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It establishes the writer's credibility, making their arguments more convincing.