Ethos, Pathos, Logos Flashcard

Front

What is the appeal to logic called?

Back

Logos

Front

What is the appeal to emotion called?

Back

Pathos

Front

What is the appeal to ethics and credibility called?

Back

Ethos

Front

Example of logos: "4 out of 5 people who use Crest Whitening Toothpaste have whiter teeth after 2 weeks." What type of appeal is this?

Back

Logos

Front

Example of ethos: "According to Dr. Diaz, a heart surgeon at NYU Langone hospital, people who drink water regularly have overall better heart health." What type of appeal is this?

Back

Ethos

Front

What does ethos focus on in persuasive writing?

Back

Credibility and trustworthiness of the speaker or source.

Front

What does pathos focus on in persuasive writing?

Back

Emotional appeal to the audience.

Front

What does logos focus on in persuasive writing?

Back

Logical reasoning and evidence.

Front

Identify the type of appeal: "If you care about your health, you should buy this product."

Back

Pathos

Front

Identify the type of appeal: "Research shows that 90% of users report satisfaction with this service."

Back

Logos