Marketing Strategies Flashcard

Front

A new store is opening, and the manager decides to sell products at a low price for the first month to attract customers. Which "P" of marketing does this represent?

Back

Price

Front

A clothing store displays its latest winter jackets in the front window. What marketing strategy is this an example of?

Back

Visual merchandising

Front

An electronics store has placed headphones next to mobile phones. What is this an example of?

Back

Cross-merchandising

Front

A retail worker suggests an extended warranty to a customer buying a TV. What type of selling is this?

Back

Suggestive selling

Front

A bakery gives free samples of a new type of cookie to customers. What marketing tactic is being used?

Back

Product demonstration

Front

A grocery store places milk and eggs at the back of the store. Why is this done?

Back

To encourage customers to walk past other products

Front

A customer is looking for a specific brand of cereal. The employee uses a chart to find the correct shelf and position for the product. What tool is the employee using?

Back

Planogram

Front

A toy store marks down prices on old stock to make room for new items. What is this called?

Back

Clearance sale

Front

A shoe store sets up a display with running shoes and sports socks together. This is an example of:

Back

Cross-selling

Front

A customer asks for help finding a product, and the employee walks them to the correct aisle. This is an example of:

Back

Customer service