Ethos, Pathos, Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes the speaker's or writer's authority and trustworthiness on a subject.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by eliciting feelings such as pity, fear, or joy.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos:

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"Mr. Anderson is clearly the most qualified candidate for the open teaching position. He has a doctorate in elementary education, 25 years of teaching experience, and has been awarded for his innovative style."

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Example of Pathos:

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"Better men than us have fought and died to preserve this great nation. Now it is our turn to return the favor. For God and country, gentlemen!"

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Example of Logos:

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"The form of argumentative appeal that is based on an appeal to common sense or reason."

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How does Ethos function in persuasive writing?

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Ethos functions by establishing the author's credibility, making the audience more likely to trust and accept their argument.

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How does Pathos function in persuasive writing?

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Pathos functions by connecting with the audience's emotions, making them more likely to be moved by the argument.

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How does Logos function in persuasive writing?

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Logos functions by presenting logical arguments and evidence, making the argument more convincing through rational thought.

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What is an example of a Pathos appeal in advertising?

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An advertisement showing a sad puppy in a shelter to evoke feelings of compassion and encourage adoption.