Commercials

Front

___________is a catch-phrase often found in commercials such as “Where’s the beef?”

Back

slogan

Front

When someone does an interview about a product or service.________________

Back

testimonial

Front

A catchy song used in commercials.

Back

jingle

Front

When a celebrity or other notable person supports a product in the commercial or ad campaign_____________.

Back

endorsement

Front

These are like commercials, but often the organization that paid for it isn’t selling something_____________.

Back

PSA

Front

When an advertiser pays to have a product or service to be featured in a TV program or film it’s know as __________________________.

Back

product placement

Front

A____________________ is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.

Back

commercial

Front

The_________________measures audience viewership of television programs, and provides a way for television broadcasters to determine how popular their television shows are, so that they can decide what rates to charge advertisers for air time.

Back

nielsens

Front

The "It's gotta be the shoes." commercial from Nike is a good example of...

Back

an endorsement and a slogan

Front

A specific group considered most valuable to an advertiser.

Back

target demographic