Advertising/Persuasive Techniques

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What is a Testimonial in advertising?

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A Testimonial is an advertising technique that uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

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What does it mean when propaganda is described as one-sided?

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It means that the information presented is biased, favoring one side and not providing a balanced view.

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What is the Plain Folk advertising technique?

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The Plain Folk technique suggests that the product is a practical product of good value for ordinary people.

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What is the Bandwagon advertising technique?

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The Bandwagon technique suggests that everyone is using a product, so you should too, creating a sense of urgency to join the trend.

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What is a Slogan in advertising?

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A Slogan is a catchy phrase or tagline used in advertising to convey the essence of a product or brand.

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What is the Glittering Generalities technique?

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Glittering Generalities is an advertising technique that uses vague, positive phrases that sound good but lack specific meaning.

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What is the Snob Appeal advertising technique?

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Snob Appeal suggests that using a product will elevate the user’s social status, making them feel superior.

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What does the term 'Transfer' mean in advertising?

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Transfer is an advertising technique that associates the positive feelings of one thing with a product, creating a favorable impression.

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What is Name Calling in advertising?

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Name Calling is an advertising technique that involves attacking or labeling a competitor negatively to discredit them.

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What is the purpose of using Humor in advertising?

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Humor is used to grab attention and create a positive association with the product, making it more memorable.