Advertising/Persuasive Techniques
Flashcard
•
English
•
7th - 8th Grade
•
Hard
+5
Standards-aligned
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Used 1+ times
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15 questions
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1.
FLASHCARD QUESTION
Front
What is a Testimonial in advertising?
Back
A Testimonial is an advertising technique that uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.9-10.5
2.
FLASHCARD QUESTION
Front
What does it mean when propaganda is described as one-sided?
Back
It means that the information presented is biased, favoring one side and not providing a balanced view.
Tags
CCSS.RI.6.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
3.
FLASHCARD QUESTION
Front
What is the Plain Folk advertising technique?
Back
The Plain Folk technique suggests that the product is a practical product of good value for ordinary people.
Tags
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
4.
FLASHCARD QUESTION
Front
What is the Bandwagon advertising technique?
Back
The Bandwagon technique suggests that everyone is using a product, so you should too, creating a sense of urgency to join the trend.
Tags
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
5.
FLASHCARD QUESTION
Front
What is a Slogan in advertising?
Back
A Slogan is a catchy phrase or tagline used in advertising to convey the essence of a product or brand.
Tags
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
6.
FLASHCARD QUESTION
Front
What is the Glittering Generalities technique?
Back
Glittering Generalities is an advertising technique that uses vague, positive phrases that sound good but lack specific meaning.
Tags
CCSS.RI. 9-10.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
7.
FLASHCARD QUESTION
Front
What is the Snob Appeal advertising technique?
Back
Snob Appeal suggests that using a product will elevate the user’s social status, making them feel superior.
Tags
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.9-10.5
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