Sponsorship & Endorsements

Front

The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees

Back

Sponsorship

Front

A business that gives money or donates products to another person, organization, or event in exchange for publicity

Back

Corporate sponsor

Front

Which of the following is not true about endorsements?
The endorser must use the product he/she endorses,
Endorsements must include truthful opinions and beliefs of the endorser,
Endorsements may not contain any deceptive or misleading,
If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.

Back

If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.

Front

This occurs when an individual or business provides products, services, or financial support for a sports team or an event.

Back

sponsorship

Front

Which of the following is NOT an advantage of endorsements?
Consumers tend to believe celebrities, especially those who are chosen for their positive public image.
Fans are less likely to turn off a commercial that features a celebrity.
Consumers buy products endorsed by celebrities.

Back

Endorsements are very expensive to the sponsoring company.

Front

Sponsorships and endorsements are two types of __________.

Back

Licensing

Front

Old Spice® has a sponsored NASCAR® car with its logo, slogan and colors on the car. This is an example of which type of sponsorship? Options: Signage, Entitlement, Facility entitlement, Product exclusivity

Back

Signage

Front

Which type of sponsorship directly generates profit for the sponsor? Options: Signage, Entitlement, Facility entitlement, Product exclusivity

Back

Product exclusivity

Front

The Tostitos® Fiesta Bowl in college football is an example of which type of sponsorship? Options: Signage, Entitlement, Facility entitlement, Product exclusivity

Back

Entitlement

Front

Endorsements are regulated by which of the following? National Sports Federation, Fair Advertising Association, Better Business Bureau, Federal Trade Commission

Back

Federal Trade Commission