
Sponsorship & Endorsements
Flashcard
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Hard
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25 questions
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1.
FLASHCARD QUESTION
Front
The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees
Back
Sponsorship
2.
FLASHCARD QUESTION
Front
A business that gives money or donates products to another person, organization, or event in exchange for publicity
Back
Corporate sponsor
3.
FLASHCARD QUESTION
Front
Which of the following is not true about endorsements?
The endorser must use the product he/she endorses,
Endorsements must include truthful opinions and beliefs of the endorser,
Endorsements may not contain any deceptive or misleading,
If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.
Back
If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product.
4.
FLASHCARD QUESTION
Front
This occurs when an individual or business provides products, services, or financial support for a sports team or an event.
Back
sponsorship
5.
FLASHCARD QUESTION
Front
Which of the following is NOT an advantage of endorsements?
Consumers tend to believe celebrities, especially those who are chosen for their positive public image.
Fans are less likely to turn off a commercial that features a celebrity.
Consumers buy products endorsed by celebrities.
Back
Endorsements are very expensive to the sponsoring company.
6.
FLASHCARD QUESTION
Front
Sponsorships and endorsements are two types of __________.
Back
Licensing
7.
FLASHCARD QUESTION
Front
Old Spice® has a sponsored NASCAR® car with its logo, slogan and colors on the car. This is an example of which type of sponsorship? Options: Signage, Entitlement, Facility entitlement, Product exclusivity
Back
Signage
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